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In 2017, only 2% of VC funding went to women-led companies. So Uber partnered with Girlboss to move more female entrepreneurs towards opportunity. With Uber Pitch, we awarded over $200,000 in prizes to three up-and-coming female entrepreneurs.
To kick off Uber Pitch, we wanted to bring attention to the lack of female funding in an interesting way.
Rethink the Ratio got an exclusive in Fast Company, Quartz, Free the Bid, and even a shoutout from Serena Williams’s husband.
Beyond Uber Pitch
We continued to challenge people to #RethinkTheRatio by sitting down with Mia Hamm, Abby Wambach, and Julie Foudy to talk about the inequalities in soccer for a three-episode web series. Then we hit the road to discuss gender disparities in the music industry with two up-and-coming stars.
Results
With more than 406 million overall impressions, Uber saw 98% positive sentiment in earned media and an 84% increase in engagement.