For the past few years, Uber has partnered with MADD to work towards totally eliminating drunk driving.
For this project, our team zeroed in on the fact that the excuses to drive drunk (“I’ve only had beer!”) are frighteningly common. These excuses become even more ridiculous when you realize that you’re literally surrounded by better ways to get home.
Originally made just for web, the Ad Council liked our PSA so much, they decided to run it on TV.
Social animations