The road to the music's biggest night has many twists and turns. To help inspire others on this same journey, we paired three Best New Artist nominees with aspiring musicians who also drive with Uber.
With OOH in all five of New York's boroughs, event activations, and 3 broadcast spots during the Grammys, the final campaign results were: 19.8M TV viewers, 25M social impressions, and 1.9M online video views.