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Rethink the Ratio | Uber & Girlboss

Uber & Girlboss Rethink the Ratio

In 2017, only 2% of VC funding went to women-led companies. So Uber partnered with Girlboss to move more female entrepreneurs towards opportunity. With Uber Pitch, we awarded over $200,000 in prizes to three up-and-coming female entrepreneurs.

To kick off Uber Pitch, we wanted to bring attention to the lack of female funding in an interesting way.

Rethink the Ratio got an exclusive in Fast Company, Quartz, Free the Bid, and even a shoutout from Serena Williams’s husband.

Rethink the Ratio | Uber & Girlboss

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Fifteen second social cutdown

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Six second social cutdown